I’ve spent 20 years watching the light change across Durham’s brick and skyline. As a native and a business owner since 2012, I’ve learned that a brand’s soul isn't found in an algorithm—it’s found in the stories we tell our neighbors.

I help local brands bridge the gap between soulful storytelling and digital growth through short-form video.

My approach is simple and strategic: I create content designed to capture the attention of new customers while deepening the loyalty of the ones you already have. I handle the brainstorming, the video production, and the daily management so you can stay focused on the grit and heart of your business.

Whether you're designing a home, running a kitchen, or building a showroom, I’m here to make sure your brand feels as authentic and 'worn-in' as the city we call home